PODCAST: Nick Gill.

He’s never tried to become his own brand, hang out at the right clubs or promote himself. He doesn’t bounce from jury to jury, job to job or club to club. And you’ll never read his latest theory on marketing in the trade mags. Nick Gill is currently Chief Creative Officer of BBH, his third agency in 30 years. We had a great chat, hope you enjoy. COLLEGE. BMP. Clark’s. Tjaerborg. Fisher-Price. John Smith’s. Health Education Association. Abbey Life. Sport Aid. Batchelors. NewRead more

PODCAST: Mark Reddy.

‘Art Director’ is an unhelpful title. It has nothing to do with Art and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more

NOT IN-CAMERA: Giles Revell.

Where did you grow up? The sleepy town of Sawbridgeworth, it’s on the Hertfordshire and Essex border. When did you take your first picture? There was no eureka moment, I inherited my grandfather’s Silver Ilford Sportsman.I do remember being intrigued by its beauty; a matt silver finish with shiny brown hinged leather case. I wore it across my waist in my early teens, but had no idea what I was doing with it. It felt sophisticated, technical, way beyond anything I’d ever come inRead more

INTERVIEW: Andy McLeod.

Why advertising? I was quite quick tongued, bright at school, without being very academically gifted or driven. I cared about ‘stuff’ in general, zeitgeisty stuff; trends, tribes, what was cool what wasn’t, what was funny what wasn’t. I liked art and English at school and not much else. Got not very good A-level grades, which led me to Bristol Polytechnic to do a two year course in Business studies with advertising. The advertising bit of it was 1 hour aRead more

BUDWEISER: Heritage isn’t sacrilege.

This was a very popular ad when I turned up at Bishopsbridge Road. When the client asked for more they were told the cupboard was bare, it was a one-off. New fangled beers were popping up in the more fashionable bars every week, Budweiser needed a campaign to give them a bit of cache. Sean Doyle and I were briefed on a campaign aimed at readers of the Face, Wallpaper and ID, what’s the technical term for them? Fashionistas? Opinion formers?Read more

VOLKSWAGEN SHARAN: Wrong and right.

BRIEF: Dads need a break, Volkswagen Sharan’s roomy interior is the perfect for them to enjoy a bit of ‘me time’. The Sharan was essentially a transit van with windows cut out of the side panels and seats welded into the back. A Creative Director’s job isn’t to just oversee the creative work, it’s to be the conduit between the creative and other departments. So, if a brief comes in that you don’t think you can turn into credible creativeRead more