Should Liverpool win the Carabao Cup this season I’m sure they’ll be happy. But it’ll be a bonus. Their goal is to win the Premier League. Or maybe the European Cup. Creatives used to view Creative Circle Awards in the same way; delighted to win one, but their eyes were fixed on D&AD. Or BTAA. Or Campaign Press. Or Campaign Posters. Or The One Show. Or, a bit later, Cannes. In fact, my first ever advertising award was a CreativeRead more
Posts tagged: #Fran Leach
THE CHRISTMAS POST.
Every year I forget. But this year, finally; a Christmas related post in time for Christmas! Does blogging get any slicker? For most people, Christmas cards are an opportunity to reach out to family and friends to let them know you’re thinking of them. For Creatives they’re an opportunity to win yourself an award. Here’s a few examples. My agency was no different. We’d find a bit of budget to help us send out season’s greetings to all our friends,Read more
ADNAMS: Words.
Agencies and clients generally shack up together after a single blind date, (or a pitch, to give it its technical name.) As a result, the relationship is a marriage of convenience; ‘‘Do you, Least Bad Agency In The Process, take you, Client Who Needs To Look Like They’re Shaking Things Up?’’ But when an ‘old flame’ comes back the dynamic is different, you feel you have to do everything you can to justify their decision. Or at least I did when this happened back in 2009.Read more
PENHALIGON’S: The joy of reference.
After twenty top ten hits ’58 and ’62, Neil Sedaka’s hits dried up. His publisher gave him one last shot. Neil, anxious, sweaty, his weave starting to unravel, decided to order in every No. 1 record from around the globe. He played them over and over, analysing every detail. He then borrowed, or as we say in Advertising ‘was inspired by’ the melody from one, the hook from another a guitar sound from another and so on and soRead more
THE ECONOMIST: Idea generator.
Not long after setting up DHM, we got a call from Media Guru and all round clever clogs Mark Palmer, he asked whether I could help The Economist out with a presentation. Of course I could, they’re The Economist. Essentially, I put together a fancy looking PowerPoint presentation for them to take around the world. Titled ‘The Ideas People’, it set out the argument that The Economist wasn’t a dry, factual business publication, it was stimulus for creative minds toRead more