ADNAMS: Words.

Agencies and clients generally shack up together after a single blind date, (or a pitch, to give it its technical name.) As a result, the relationship is a marriage of convenience; ‘‘Do you, Least Bad Agency In The Process, take you, Client Who Needs To Look Like They’re Shaking Things Up?’’ But when an ‘old flame’ comes back the dynamic is different, you feel you have to do everything you can to justify their decision. Or at least I did when this happened back in 2009.Read more

PENHALIGON’S: The joy of reference.

  After twenty top ten hits ’58 and ’62, Neil Sedaka’s hits dried up. His publisher gave him one last shot. Neil, anxious, sweaty, his weave starting to unravel, decided to order in every No. 1 record from around the globe. He played them over and over, analysing every detail. He then borrowed, or as we say in Advertising ‘was inspired by’ the melody from one, the hook from another a guitar sound from another and so on and soRead more

THE ECONOMIST: Idea generator.

Not long after setting up DHM, we got a call from Media Guru and all round clever clogs Mark Palmer, he asked whether I could help The Economist out with a presentation. Of course I could, they’re The Economist. Essentially, I put together a fancy looking PowerPoint presentation for them to take around the world. Titled ‘The Ideas People’, it set out the argument that The Economist wasn’t a dry, factual business publication, it was stimulus for creative minds toRead more