WHAT I LIKED before I knew what I was SUPPOSED TO LIKE.

I read this psychologist’s theory once; everything we say we say to impress others. Everything. Like that, me starting this blog by quoting some psychologist’s theory in an effort to come across all intelligent. If it’s true, it could explain why asking people to name their favourite ads becomes an exercise in creating a cool, intelligent persona. You’ll can watch this live if you’re on an awards jury. This year there will be a lot of jurors positioning themselves asRead more

THE WOMEN WHO BUILT DDB, 6: Carole Anne Fine

One of the frustrations of putting together these Women Who Built DDB posts is trying to track down their work. The journey starts with scouring old copies of The New York Art Director’s Club Annual and Communication Arts magazines. After that, it’s a desperate flick through the random old books and magazines my wife is forever on at me to get rid of. With a bit of luck I’ll find a bunch of grainy little back and white squares withRead more

THE LOOKY-LIKEY AMALGAM.

I few months back I recorded a podcast with Richard Shotton, one of the brightest people in the business. Whilst preparing I read Richard’s book, The Choice Factory, it’s great, full of fascinating insights and observations on human behaviour and how we respond to marketing. Whilst taking in all this intelligent insight an interesting theory occurred to me; why don’t we just create ads that people like? Granted, it’s no theory of relativity, but it’s odd that it’s barely aRead more

GREEN BOOKS: New Yorker Ads 4.

The Advertising Standards Council wouldn’t let that title pass. I guess it was my intent when I cello-taped it to the cover. There are a few old New Yorker ads in there, but the majority are English, from the early seventies. It’s odd collection, looking at it now is a bit like wandering through a car boot sale. There’s the finds that have famous attached, so may be worth something:   1. Illustrator/Artist Glen Baxter’s Gilbey’s Gin ads. 2. Photographer ArtRead more

PODCAST: Chris Wilkins.

‘Chris is one of the few very, very bright people around.’ – CHARLES SAATCHI. ‘On his day he’s a much better writer than I am.’ – DAVE TROTT. ‘He is intelligent, witty and versatile and I’d say he’s probably one of the best three copywriters in the country.’ – JOHN WEBSTER. ‘He’s just done a podcast with me!’ – DAVE DYE J. WALTER THOMPSON. Guinness. BOASE MASSIMI POLLITT. Bambi Nappies. Pepsi. The Labour Party. Cresta. Cadbury’s Smash. Southern Comfort. SAATCHIRead more

PODCAST: Me (Pt.2)

When I interviewed Sir Alan Parker he kept saying ‘take that out, take this out!’. I tried to explain that these ads were part of his journey, they shed a little light on his journey from the mailroom to Hollywood. He was having none of it ‘I’m a less is more guy, you’re a more is never enough guy’. He’s right, well, in terms of ads I’m definitely a less is more, but in terms of the blog, interviewing peopleRead more

Hands up who’s heard of John Fuckin’ Knight?

  A few years ago I tried to find an old beer poster for a presentation. Fortunately, I knew the Art Director’s name: John Knight, the agency name: TBWA and the client name: Bank’s. I googled all the combinations, variants, even trying misspelling some of them. Unfortunately the chaps at Google couldn’t find it. So I trawled through all the old awards annuals, eventually finding it. But what struck me along the way was how under represented an influential figure likeRead more