Hands Up Who’s Heard Of GEOFFREY SEYMOUR?

ADVERTISING’S OSCAR WILDE. An appreciation of the work of Geoffrey Seymour. By Mike Everett. It is one of the great ironies of the advertising business that one of its most talented writers is better remembered for his salary than his work. When he joined Saatchi & Saatchi in 1982, Geoff Seymour was paid £100,000 a year, a sum of money that soon became known in advertising circles as a ‘Seymour’. It may have been as an eye-watering amount at theRead more

PODCAST: Sir Frank Lowe.

“Frank Lowe single-handedly cajoled a whole generation of writers, art directors and film directors into revolutionising British and world advertising.” – Sir Alan Parker. It seemed a bit over the top. I know he was very good and had a big impact on the business, but ‘single-handedly’? But I guess Alan is his mate, so he’s probably bigged him up a bit. Having just spent three hours nose to nose with Frank, I got a taste of what Alan was talking about.Read more

AUTHOR seeks PUBLISHER for short-term RELATIONSHIP.

I’ve found a great book on advertising; ‘Methods of the Madmen’. The only problem is it’s not available. It’s been written by a friend of mine, Mike Everett, as well as writing the book Mike wrote many great ads whilst at Collett’s and Lowe’s, including the Olympus David Bailey campaign, the freaky ‘Wrangler. That’s what’s going on’, Birds Eye’s ‘Dishonest woman’ and a bunch of Hamlet ads to name but a few. He’s kindly allowed me to feature a few chapters hereRead more

PODCAST: Ben Priest.

The arc of most creative agencies tends to be very similar; start idealistic and creative, become less principled and duller over the years as the realities of finance, earn-outs and fatigue start to kick in. Adam & Eve are like the Benjamin Button of ad agencies. They started burdened by the financial realities due to a situation called ‘Sorrell’. Having come through the early sensible years they seem to grow more creative as each year goes by. They won noRead more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more

IN-CAMERA 2: Rolph Gobits.

“To me, people are like lighthouses in a very big ocean, with wind and rain and waves trying to break them and make them go under.” – Rolph Gobits. Did you come from an arty family Rolph? I did not come from an arty family at all. Do you remember being aware of photography whist growing up in Holland? I was aware of photography at a very young age when growing up in Amsterdam. I was about five or six years old whenRead more

BOSS No.5: Mark Denton.

Why advertising Mark? It all happened by accident. I was quite good at drawing as a kid and my Uncle had gone to Art School and had ended up as a Silversmith. The Dentons weren’t that imaginative (they all worked in the Family Scrap business) so ‘good at drawing’ meant that I should go to Art School too. My Mum thought I could get a job as one of those people who paint the patterns on the edge of platesRead more