My first office didn’t have a computer on the desk. The key piece of kit Art Director’s needed to operate in those days was a pen. The people who were best at drawing were generally the best at Art Directing. It probably seems like a weird coincidence now; what has drawing go to do with Art Directing? It wasn’t the drawing. Because they could draw they ended up in art colleges, the better they could draw the longer they gotRead more
Posts tagged: #Photography
GREEN BOOKS: Type 1.
It occurs to me that ‘Type’ is the wrong title for a lot of these green books, ‘The Fred & Fabien Files’ would be more appropriate given the amount of work by Woodward and Baron.Read more
GRREN BOOKS: Photography 1.
Another green scrapbook. This was what was floating my photography boat in the mid-nineties.Read more
ADIDAS: Rough Vs Polished?
I used to work with a very smart writer called Alastair Wood. One thing he said left a lasting impression on me; ‘None of my proofs are as good as the roughs’. I realised it was a common complaint amongst writers. Ideas, when first expressed have an energy, vitality and humanity, because people only write or draw the key elements. There’s no fat. The process of bringing ideas to life often kills them. Firstly, because it’s easy to get seduced by hotRead more
ARTICLE DUMP: Is this thing on?
1. How I did the 2012 D&AD cover (Campaign – September 2012) 2. Dave Hieatt: “What influenced you?” 3. Commissioning Photography (Photographer Magazine Vol 5, No.3) 4. Food Advertising (Lurzers Archive) 5. Great Illustration (Lurzers Archive) 6. My Photographic Month (Image, The Association of Photographers Magazine ’08) Read more