A few months after setting up Campbell Doyle Dye a publisher came in for a chemistry meeting. Before we’d set up I’d been at AMV/BBDO, The Economist was one of the clients I looked after, so I was excited to share the work Sean and I had produced as it was not only relevant, it was arguably the best campaign for a publisher ever? “Did you do those here?” “Er…well, no, that was at our last agency, Abbott Mead Vickers”. “Oh?”Read more
Posts tagged: #The Economist
THE ECONOMIST: Venn.
The Economist was an open brief at AMV. It meant that everyone in the creative department worked lunch hours, weekends and in downtime on posters for The Economist. This had been going on for about ten years. I turned up as Creative Director on the account, about ten years into the ‘Red Campaign’. I’d estimate that on average I’d approve one out of every fifteen ads I was shown. We’d need a campaign of ten posters to run every threeRead more
THE ECONOMIST: Idea generator.
Not long after setting up DHM, we got a call from Media Guru and all round clever clogs Mark Palmer, he asked whether I could help The Economist out with a presentation. Of course I could, they’re The Economist. Essentially, I put together a fancy looking PowerPoint presentation for them to take around the world. Titled ‘The Ideas People’, it set out the argument that The Economist wasn’t a dry, factual business publication, it was stimulus for creative minds toRead more
THE ECONOMIST: Bouncebackability.
I just found this batch of rejects for The Economist. I was surprised at how many shots we’d had at the brief. I knew the work was getting past the Creative Director, because I was he. It must’ve been the client. I can’t remember who first coined that phrase ‘bouncebackability’, (I think it was a footballing Ian, Holloway or possibly Dowie), but it’s a crucial, if unglamorous skill every creative needs. Your ideas are torched every single day. As good as youRead more