I worked with Sean Doyle for roughly 12 years. One morning, about six years in, Sean threw a scruffy ball of paper over to my side of the desk – ‘I did us a logo’. It was like a miracle; Our names fit together perfectly, symmetrically, what were the chances? It was worth putting it together even if just to enter for awards. I turned the scribble into type. That wasn’t how Sean had imagined it. DYE was too dominant.Read more
Posts tagged: #Dave Hieatt
PODCAST: Dave Hieatt.
Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more
GREEN BOOKS: Dave Hieatt
This book was glued and cellotaped together before Hiut Denim, The Do Lectures, Do Books and Howies were even a glint in Dave’s eye.It’s nearly 30 years old.But it’s so them.It features the same ingredients that shine through those companies today – humanity, ecology, wit, positivity, a wide-eyed curiosity and a kind of folksy down home vibe.In fact, if you wanted to make a Dave Hieatt pie, here’s the recipe book.Read more
PODCAST: Me (Pt.2)
When I interviewed Sir Alan Parker he kept saying ‘take that out, take this out!’. I tried to explain that these ads were part of his journey, they shed a little light on his journey from the mailroom to Hollywood. He was having none of it ‘I’m a less is more guy, you’re a more is never enough guy’. He’s right, well, in terms of ads I’m definitely a less is more, but in terms of the blog, interviewing peopleRead more
PODCAST: Me. (Pt. 1)
A lot of people have suggested that I do a podcast on myself. Aside from the obvious difficulties of trying to ask yourself probing questions, it felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones). But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to sayRead more
TOP TEN TYPE TIPS.
I find this whole Facebook situation really disappointing. Sometimes you just have to do the right thing, regardless of cost. I mean, how much money do they need? FACEBOOK: YOU HAVE A MARKET CAP OF $494bn, hire yourself a typographer! I keep spotting my mate Dave, (a future podcast guest, when I can pin the fucker down), and at the bottom of the ads I’m reminded that overhanging punctuation hasn’t hit Facebook yet. It got me thinking. Maybe someone elseRead more
TURNING STORIES INTO ADS: Panorama.
THE PROBLEM: Panorama’s audience was shrinking. We knew where to find a potential audience; The Guardian, Times and Telegraph. But how do we approach ads for one of the BBC’s most respected programmes? PANORAMA’S PERCEPTION: Serious, straight talking and truth-seeking. ADVERTISING’S PERCEPTION: Bullshitting, tricking and spinning. We couldn’t do anything about advertising getting itself a bad name over the last century, but we could avoid looking like we’re in that gang. Ads tend to look like ads; a small logo bottomRead more
ADIDAS: Running ads.
These were the first Adidas ads I did. Loud, aggressive and very yellow. I wasn’t a big fan of the look that had been created at the time, I felt it killed the images and came over like Nike, only less sophisticated. (To be fair, they stand up surprisingly well today.) I got the chance to break away from this style with some running ads Tim Delaney had written. It helped that he’d written ads that were tonally very differentRead more
A year or so into Leagas Delaney, I found myself writer-less, Tim threw me together with another loose end; writer Dave Hieatt. Here are a few of the things we did. In between writing Adidas ads, Dave asked me if I wanted to make some T-Shirts with him. I would be the third partner, aside from Dave, there was a City-boy, business type, (I can’t remember his name only his goal; to own a house with a drive in driveRead more