David Abbott Talks.

Le Corbusier – Dinosaur! Coco Channel – Granny! Paul Rand – Has-been! Irving Penn – Neanderthal! Saul Steinberg – Silly Old Fart! Looks weird doesn’t it? Because we’re not used to seeing those people disrespected, they’re lauded for their part in elevating their profession. Especially by those in the same industry, who study their every idiosyncrasy to inform their own creative output. It enables all of us who follow to start further down the page. It’s why all creative industries striveRead more

DDB’S CHIVAS REGAL CAMPAIGN.

‘It’s REALLY special’. I’ve worked on a lot of luxury brands over the years, and essentially that’s the brief you get. You have to make buying the product feel like gaining access to a very exclusive club. With nothing tangible to say you have to conjure up a personality from thin air. It’s tough, you have to be very creative. ‘It’s not what you say it’s the way you say it’ as Bill Bernbach put it. Doyle Dane Bernbach didRead more

INTERVIEW: Brian Palmer.

Sometimes the people who innovate are forgotten in favour of those who refine their ideas. Whatsisname, the inventor of the mouse that Steve Jobs ‘refined’, is a prime example. Few people today know the name Kingsley Manton & Palmer, let alone that of its creative partner Brian Palmer. Yet Brian wrote the first ad to run on U.K television. He set up the first agency the U.K. after World War Two. His agency was the first to work open plan, first to list on the stock exchange and theRead more

LESTER BOOKBINDER: Advertising.

The third and last post on Lester Bookbinder, unless by some miracle I get to interview him. If I thought finding the pictures was tough that was nothing compared to finding the words. But here’s what I’ve managed to discover. a) He was born in New York City in 1929. b) He trained with the photographer Reuben Samberg. c) He opened his own studio in 1955. d) He moved to London in 1959. e) Long before the New York Police Chief Bill Bratton started talkingRead more

INTERVIEW: Len Sirowitz.

  Hired by Bernbach in the fifties. Ran VW in the sixties. Set up his own shop in the seventies. Now in his eighties. One of the finest Art Directors ever. Len, before we start, I heard a rumour you grew up in the Bronx with Ralph Lauren? Yes. In fact, I am still friendly with his older bother, who I first met pushing Ralphie in a baby carriage. So it’s 1953, why become a huckster? Why do you use such a derogatoryRead more

Hands up who’s heard of MARY WELLS?

Bernbach, Lois, Gossage, Chiat, Wieden and McElligott. In over twenty years I can only recall hearing the name Mary Wells once; Tim Delaney referenced her in a tone that implied he thought she wasn’t completely useless. (Obviously something like that sticks with you.) I started reading her biography a few years ago, but had to stop, her chest thumping and name dropping was so loud the neighbours were complaining.“Sure I had in me what it takes to lead the agency intoRead more