Last week, Vikki Ross asked me to do one of her Copy Safaris. A stroll around London judging advertising in the wild, then posting on Twitter. One of the good things is that you don’t pick and choose, you comment on everything; the good, the bad and the fugly. One of the benefits of having to give an instant take, often on the move, is you can’t overthink it, you react more like the rest of the people on theRead more
Posts tagged: #Saatchi & Saatchi
He changed British creativity, global advertising and the world of Art. But unlike most big names in our business, Charles Saatchi has a tiny digital footprint, in terms of his advertising career. Only half a dozen photos, only two interviews and just a handful of credits on Saatchi & Saatchi’s creative work. Being slightly delusional, I’ve reached out many times in an attempt to get him to do a podcast – I’d love to pick his brain about those earlyRead more
WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Lynsey Atkin.
“It relies on me finding people who aren’t afraid to be honest and not too worried about looking cool.” This is what Dave said to me when asking if I’d like to gather together some of my favourite adverts from that distant yet golden time before I knew anyone had ‘favourite adverts’. Well Dave, you got me. Honest? Deeply uncool? Two of my top personality traits, seeing as we’re dealing in preferences here. As someone who spent their formative yearsRead more
WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Ben Kay
Finally, I’ve made it! Here I am on the prestigious Dave Dye blog, presumably with a pink circle covering my face on some random old image (however, now that I’ve written that I fully expect Dave to put the circle over the other advertising Ben Kay, the former head of planning at Y&R. Or maybe the rugby player). Dave has kindly asked me to do a post on the advertising I liked before I knew what I was supposed toRead more
WHAT I LIKED before I knew what I was SUPPOSED TO LIKE.
I read this psychologist’s theory once; everything we say we say to impress others. Everything. Like that, me starting this blog by quoting some psychologist’s theory in an effort to come across all intelligent. If it’s true, it could explain why asking people to name their favourite ads becomes an exercise in creating a cool, intelligent persona. You’ll can watch this live if you’re on an awards jury. This year there will be a lot of jurors positioning themselves asRead more
Another post about radio advertising. (Sorry.)
There may even be another one, along with Paul Burke I’m trying to track down the 100 best radio ads. (If you have any send them in.) But onto this one, one of the surprising joys of doing this blog is unexpected things that turn upon my doorstep. Proofs, agency brochures, old DVDs, all manner of ephemera. (Or ‘crap’ as my wife calls it.). It’s lead me to post blogs on David Abbott’s BT Pitch, Fallon McElligott’s Rolling Stone campaignRead more
THE MOST UNFASHIONABLE FORM OF ADVERTISING?
What was the last product demo you saw? Not on Facebook, Twitter or Instagram, they’re all over those, but on tv, billboards or press (does press still exist?). You just don’t see agencies doing them anymore. Odd, because, and I hope I’m not giving away any trade secrets here, the goal of most advertising is to persuade people that the product featured is good. Ideally, REALLY good. So showing it in action, performing well, seems like it might be aRead more
PODCAST: MARY WEAR
‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It may be chip paper to most people, but we’d really sweated every last detail. Even on the bad ads, we’d stay lat trying desperately to improve them. Like we were on a mission. It seemed so important.’ I enjoyed chatting to Mary. Although afterwards, I must confess, I wasRead more
YE OLDE ADVERTS.
Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’. It sounds so cool. Frankly, it makes meRead more
PODCAST: Alan Brooking.
I’m guessing you’re not as familiar with that name as were with others I’ve posted? But you’ll be familiar with his work. Saatchi’s ‘Pregnant Man’? BBH’s ‘Black Sheep’ poster? CDP’s ‘Wolf In Sheeps Clothing’? Yes? All shot by Alan. Because they’re such a fantastic ideas, they look as though anybody could’ve shot them. The images are so simple and clear you can’t imagine done them any other way. But each is the end result of a series of choices. TakeRead more
Hands Up Who’s Heard Of Frank Budgen?
We’re smack bang in the middle of the age of collaboration. Any press release for a creative hiring now contains that reassuring phrase ‘Known for being collaborative’. (To me it always reads ‘We’re pleased to announce we’ve finally found a creative who will listen to us’.) The feeling the team had creating the work is as scrutinised as what they created. But collaboration means different things to different people. For most of the team it conjures up enjoyable meetings onRead more
THE LOOKY-LIKEY AMALGAM.
I few months back I recorded a podcast with Richard Shotton, one of the brightest people in the business. Whilst preparing I read Richard’s book, The Choice Factory, it’s great, full of fascinating insights and observations on human behaviour and how we respond to marketing. Whilst taking in all this intelligent insight an interesting theory occurred to me; why don’t we just create ads that people like? Granted, it’s no theory of relativity, but it’s odd that it’s barely aRead more
Hands Up Who’s Heard Of GEOFFREY SEYMOUR?
ADVERTISING’S OSCAR WILDE. An appreciation of the work of Geoffrey Seymour. By Mike Everett. It is one of the great ironies of the advertising business that one of its most talented writers is better remembered for his salary than his work. When he joined Saatchi & Saatchi in 1982, Geoff Seymour was paid £100,000 a year, a sum of money that soon became known in advertising circles as a ‘Seymour’. It may have been as an eye-watering amount at theRead more
PODCAST: Sir Frank Lowe.
“Frank Lowe single-handedly cajoled a whole generation of writers, art directors and film directors into revolutionising British and world advertising.” – Sir Alan Parker. It seemed a bit over the top. I know he was very good and had a big impact on the business, but ‘single-handedly’? I guess Alan is his mate, so probably bigged him up a bit. Having just spent three hours nose to nose with Frank, I got a taste of what Alan was talking about. I can’tRead more
DAVID ABBOTT’S SAINSBURY’S CAMPAIGN. By Richard Foster.
Some things are made for each other.Roast beef and Yorkshire pudding. Strawberries and cream. Parma ham and mango (see below). To this list of perfect partnerships we must add another: Sainsbury’s and Abbott Mead Vickers. It all started one afternoon in 1979 when David Abbott’s secretary put a call through to him saying there was someone from Sainsbury’s on the line. David thought it was his local Sainsbury’s, where his wife regularly shopped. It wasn’t. It was Peter Davis, theRead more
PODCAST: Dave Hieatt.
Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more
PODCAST: Chris Wilkins.
‘Chris is one of the few very, very bright people around.’ – CHARLES SAATCHI. ‘On his day he’s a much better writer than I am.’ – DAVE TROTT. ‘He is intelligent, witty and versatile and I’d say he’s probably one of the best three copywriters in the country.’ – JOHN WEBSTER. ‘He’s just done a podcast with me!’ – DAVE DYE J. WALTER THOMPSON. Guinness. BOASE MASSIMI POLLITT. Bambi Nappies. Pepsi. The Labour Party. Cresta. Cadbury’s Smash. Southern Comfort. SAATCHIRead more
LESTER BOOKBINDER: Advertising.
The third and last post on Lester Bookbinder, unless by some miracle I get to interview him. If I thought finding the pictures was tough that was nothing compared to finding the words. But here’s what I’ve managed to discover. a) He was born in New York City in 1929. b) He trained with the photographer Reuben Samberg. c) He opened his own studio in 1955. d) He moved to London in 1959. e) Long before the New York Police Chief Bill Bratton started talkingRead more
IN-CAMERA 5: Graham Ford.
Where did you grow up? South East London When did you take your first picture? When I was eleven. Then I asked for a camera for my fifteenth birthday. One of my brothers showed me how develop a film and to make a contact print. I was completely absorbed by photography for the next 40 years. What was your first job? Aged 18, I spent two weeks in an ice cream warehouse, at minus 20 degrees. It paid for my newRead more
INTERVIEW: Jeff Stark.
Where did you grow up? Stirling, Scotland. Hitch-hiked to London the week I left school. Unusually, you had a lot of weird jobs before you got into advertising, so what did you learn from your time; a) running a stall on Petticoat Lane? People will buy anything as long as you can convince them it’s stolen. b) Selling Morris Minors? I learned that being 18 and looking 15 wasn’t a good start for being a car salesman. People used toRead more