LESTER BOOKBINDER: Advertising.

The third and last post on Lester Bookbinder, unless by some miracle I get to interview him. If I thought finding the pictures was tough that was nothing compared to finding the words. But here’s what I’ve managed to discover. a) He was born in New York City in 1929. b) He trained with the photographer Reuben Samberg. c) He opened his own studio in 1955. d) He moved to London in 1959. e) Long before the New York Police Chief Bill Bratton started talkingRead more

IN-CAMERA 5: Graham Ford.

Where did you grow up? South East London When did you take your first picture? When I was eleven. Then I asked for a camera for my fifteenth birthday. One of my brothers showed me how develop a film and to make a contact print. I was completely absorbed by photography for the next 40 years. What was your first job? Aged 18, I spent two weeks in an ice cream warehouse, at minus 20 degrees. It paid for my newRead more

INTERVIEW: Jeff Stark.

Where did you grow up? Stirling, Scotland. Hitch-hiked to London the week I left school. Unusually, you had a lot of weird jobs before you got into advertising, so what did you learn from your time; a) running a stall on Petticoat Lane? People will buy anything as long as you can convince them it’s stolen. b) Selling Morris Minors? I learned that being 18 and looking 15 wasn’t a good start for being a car salesman. People used toRead more

IN-CAMERA 3: John Claridge.

I did this ad for free. My theory was; get freelance work, do it free in exchange for a free hand. I thought it would allow me to get together better work than I could in my day job. At the time asking John Claridge to shoot your layout was like asking Jay Z to write your jingle. The chances are he’s going to say no, but if he said yes, you’d almost certainly have a good ad. He said yes. The result wasRead more

IN-CAMERA 2: Rolph Gobits.

“To me, people are like lighthouses in a very big ocean, with wind and rain and waves trying to break them and make them go under.” – Rolph Gobits. Did you come from an arty family Rolph? I did not come from an arty family at all. Do you remember being aware of photography whist growing up in Holland? I was aware of photography at a very young age when growing up in Amsterdam. I was about five or six years old whenRead more

INTERVIEW: Jeremy Sinclair.

Occasionally, very occasionally, a client will ask me advice on how they should judge their advertising. It’s easy to tell a terrible ad from a great one, but it’s rare to have such a big gap between ideas. A more likely comparison be trying to assess average against quite good? good against great? Some creative people will advise that ‘If it’s right, you’ll feel it in your gut’. Sometimes true, but not really helpful. I tend to give them a copy of the page above.Read more

TURNING STORIES INTO ADS: G.Q.

Something struck me upon finding this little batch of GQ ads; What magazines would run 48 sheet posters today, just to promote the August issue?My writer, Tony Barry and I had three stories to turn into posters. a) 101 things to do before you’re 30. b) Foreign women reveal all about British lovers. c) Mick Jagger at 50. It’s easy to see why these two were rejected, it’s never good business to start ‘outing’ Royals and pop stars. This was theRead more