PODCAST: Dave Hieatt.

Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more

VOLKSWAGEN: ‘Abbo’.

In 2009, we pitched for Volkswagen Commercial Vehicles. As the recession was just starting to bite and Volkswagen Commercial Vehicles were generally dearer than non-Volkswagen commercial vehicles. I thought we needed to find a writer who could write. Someone who could put together a reasoned argument as to why businessmen should pay more for something they could buy for less. It’s a tough brief. I tried to think who’d fit it, but couldn’t think of anyone. I’d recently picked thisRead more

BTA AWARDS: Don’t over think it.

Whilst at AMV/BBDO Sean and I got a brief to write an ad for the British Television Craft Awards. The BTA Awards with the word ‘craft’ inserted are less desirable than the ones without that word. But they’re awards none the less. It got us thinking – what creatives would enter an awards scheme aimed at recognising everyone but the creatives who came up with the idea? Initially it said ‘Shit at ideas?‘, but the word ‘shit‘ was felt to beRead more

ADIDAS: Rough Vs Polished?

I used to work with a very smart writer called Alastair Wood. One thing he said left a lasting impression on me; ‘None of my proofs are as good as the roughs’. I realised it was a common complaint amongst writers. Ideas, when first expressed have an energy, vitality and humanity, because people only write or draw the key elements. There’s no fat. The process of bringing ideas to life often kills them. Firstly, because it’s easy to get seduced by hotRead more

ARTICLE DUMP: Is this thing on?

  1. How I did the 2012 D&AD cover (Campaign – September 2012)  2. Dave Hieatt: “What influenced you?” 3. Commissioning Photography (Photographer Magazine Vol 5, No.3)    4. Food Advertising (Lurzers Archive) 5. Great Illustration (Lurzers Archive) 6. My Photographic Month (Image, The Association of Photographers Magazine ’08)  Read more