Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more
Posts tagged: #Dave Dye
‘‘Volkswagen want us to pitch.’’ If you’ve just started an agency – that’s what you dream of hearing. It was the Commercial Vehicles division, but was still big and still Volkswagen. Volkswagen; DDB, Bill Bernbach, Helmut Krone, etc. What an opportunity! But it’s 2009, the post-bank meltdown is really starting to bite. We’re officially in a recession and Volkswagen vans are dearer than non-Volkswagen vans. I need to find a writer who can actually write. Who can make the caseRead more
BTA AWARDS: Don’t over think it.
Whilst at AMV/BBDO Sean and I got a brief to write an ad for the British Television Craft Awards. The BTA Awards with the word ‘craft’ inserted are less desirable than the ones without that word. But they’re awards none the less. It got us thinking – what creatives would enter an awards scheme aimed at recognising everyone but the creatives who came up with the idea? Initially it said ‘Shit at ideas?‘, but the word ‘shit‘ was felt to beRead more
ADIDAS: Rough Vs Polished?
I used to work with a very smart writer called Alastair Wood. One thing he said left a lasting impression on me; ‘None of my proofs are as good as the roughs’. I realised it was a common complaint amongst writers. Ideas, when first expressed have an energy, vitality and humanity, because people only write or draw the key elements. There’s no fat. The process of bringing ideas to life often kills them. Firstly, because it’s easy to get seduced by hotRead more
ARTICLE DUMP: Is this thing on?
1. How I did the 2012 D&AD cover (Campaign – September 2012) 2. Dave Hieatt: “What influenced you?” 3. Commissioning Photography (Photographer Magazine Vol 5, No.3) 4. Food Advertising (Lurzers Archive) 5. Great Illustration (Lurzers Archive) 6. My Photographic Month (Image, The Association of Photographers Magazine ’08) Read more