Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’. It sounds so cool. Frankly, it makes meRead more
Posts tagged: #David Goss
PODCAST: Me (Pt.2)
When I interviewed Sir Alan Parker he kept saying ‘take that out, take this out!’. I tried to explain that these ads were part of his journey, they shed a little light on his journey from the mailroom to Hollywood. He was having none of it ‘I’m a less is more guy, you’re a more is never enough guy’. He’s right, well, in terms of ads I’m definitely a less is more, but in terms of the blog, interviewing peopleRead more
Working for fruit.
A few months after setting up Campbell Doyle Dye a publisher came in for a chemistry meeting. Before we’d set up I’d been at AMV/BBDO, The Economist was one of the clients I looked after, so I was excited to share the work Sean and I had produced as it was not only relevant, it was arguably the best campaign for a publisher ever? “Did you do those here?” “Er…well, no, that was at our last agency, Abbott Mead Vickers”. “Oh?”Read more
IN-CAMERA 1: Brian Griffin.
You grew up in the land of the Brum? I was actually born in the Children’s Hospital in Birmingham, although I grew up in the Black Country in a town called Lye. Art College? I worked in engineering until I was 21, so as a mature student I studied at Manchester Polytechnic School of Photography. Did they teach you anything useful? How to lose your virginity and smoke. When did you take your first picture? As an amateur around 1965,Read more
THE ECONOMIST: Idea generator.
Not long after setting up DHM, we got a call from Media Guru and all round clever clogs Mark Palmer, he asked whether I could help The Economist out with a presentation. Of course I could, they’re The Economist. Essentially, I put together a fancy looking PowerPoint presentation for them to take around the world. Titled ‘The Ideas People’, it set out the argument that The Economist wasn’t a dry, factual business publication, it was stimulus for creative minds toRead more
HOWIES: Anti-Advertising.
A year or so into Leagas Delaney, I found myself writer-less, Tim threw me together with another loose end; writer Dave Hieatt. Here are a few of the things we did. In between writing Adidas ads, Dave asked me if I wanted to make some T-Shirts with him. I would be the third partner, aside from Dave, there was a City-boy, business type, (I can’t remember his name only his goal; to own a house with a drive in driveRead more
POSTERSCOPE: Selling empty spaces.
‘‘I’ve just had lunch with someone who used to work at Simons Palmer, I told him he needed some advertising for his company, Posterscope, and you’d do it. You could do something good like that old Mike Shafron ad?’’ – Mark Denton.I remembered the ad well, the ads within it were great. But the more I thought about it the more I had an issue with it – the ideas within it were too good, who can think of ideas as goodRead more