GREEN BOOKS: New Yorker Ads 4.

The Advertising Standards Council wouldn’t let that title pass. I guess it was my intent when I cello-taped it to the cover. There are a few old New Yorker ads in there, but the majority are English, from the early seventies. It’s odd collection, looking at it now is a bit like wandering through a car boot sale. There’s the finds that have famous attached, so may be worth something:   1. Illustrator/Artist Glen Baxter’s Gilbey’s Gin ads. 2. Photographer ArtRead more

SELLING BREAD FROM A BIKE. Mike Everett.

FINALLY, A POST ABOUT AN AD THAT’S CAN BE SEEN TV TODAY. CHAPTER 2 OF MIKE EVERETT’S BOOK ON ADVERTISING. The famous Hovis ‘Bike Ride’ commercial was relatively easy  to write. But, boy, did it take perseverance to find somewhere to film it. In order to understand why the famous Hovis campaign was created it is necessary to return to the dark days of the early seventies. This was a time when Britain was in a mess. Its slow post-warRead more

GREEN BOOKS: New Yorker Ads 1.

‘‘Alright fatty, what you after?” How do you react? I’m guessing it would taint your opinion of that particular bookshop, making you less inclined to buy. Nobody likes being disrespected or patronised. What about if that bookshop owner had said “Oh, just to let you know; the new Proust collection is just in”. Sure, you’d look behind you to check that they were talking to you, but you couldn’t help but be pleased that they’d presumed you were intelligent. ItRead more

GREEN BOOKS: New Yorker Ads 2.

These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more

GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more

David Abbott Talks.

Le Corbusier – Dinosaur! Coco Channel – Granny! Paul Rand – Has-been! Irving Penn – Neanderthal! Saul Steinberg – Silly Old Fart! Looks weird doesn’t it? Because we’re not used to seeing those people disrespected, they’re lauded for their part in elevating their profession. Especially by those in the same industry, who study their every idiosyncrasy to inform their own creative output. It enables all of us who follow to start further down the page. It’s why all creative industries striveRead more

INTERVIEW: Sir Alan Parker.

Sir Alan, where did you grow up? I grew up in Islington. Ours were the first council flats built after the war and I moved in aged about three or four. Ironically, the flats overlooked the street where my Dad was born and brought up. (My Grandad was the local barber and the family were evacuated in the war when a bomb hit St Mary’s Church close to their shop. He was also the local bookie—illegal then—and so they movedRead more

DDB’S CHIVAS REGAL CAMPAIGN.

‘It’s REALLY special’. I’ve worked on a lot of luxury brands over the years, and essentially that’s the brief you get. You have to make buying the product feel like gaining access to a very exclusive club. With nothing tangible to say you have to conjure up a personality from thin air. It’s tough, you have to be very creative. ‘It’s not what you say it’s the way you say it’ as Bill Bernbach put it. Doyle Dane Bernbach didRead more

INTERVIEW: Brian Palmer.

Sometimes the people who innovate are forgotten in favour of those who refine their ideas. Whatsisname, the inventor of the mouse that Steve Jobs ‘refined’, is a prime example. Few people today know the name Kingsley Manton & Palmer, let alone that of its creative partner Brian Palmer. Yet Brian wrote the first ad to run on U.K television. He set up the first agency the U.K. after World War Two. His agency was the first to work open plan, first to list on the stock exchange and theRead more

INTERVIEW: Sidney Myers.

Hey Sid, where were you brought up? The Bronx, about three miles south of where Len Sirowitz was brought up. In those days you were left by yourself in the street. We went out at 9 o’clock in the morning and except for lunch and dinner we were out and about fending for ourselves. You learned a lot about how to handle yourself and also about relationships with other people. There were no organized activities so you made up theRead more

INTERVIEW: Len Sirowitz.

  Hired by Bernbach in the fifties. Ran VW in the sixties. Set up his own shop in the seventies. Now in his eighties. One of the finest Art Directors ever. Len, before we start, I heard a rumour you grew up in the Bronx with Ralph Lauren? Yes. In fact, I am still friendly with his older bother, who I first met pushing Ralphie in a baby carriage. So it’s 1953, why become a huckster? Why do you use such a derogatoryRead more