IN-CAMERA 3: John Claridge.

I did this ad for free. My theory was; get freelance work, do it free in exchange for a free hand. I thought it would allow me to get together better work than I could in my day job. At the time asking John Claridge to shoot your layout was like asking Jay Z to write your jingle. The chances are he’s going to say no, but if he said yes, you’d almost certainly have a good ad. He said yes. The result wasRead more

BOSS No.5: Mark Denton.

Why advertising Mark? It all happened by accident. I was quite good at drawing as a kid and my Uncle had gone to Art School and had ended up as a Silversmith. The Dentons weren’t that imaginative (they all worked in the Family Scrap business) so ‘good at drawing’ meant that I should go to Art School too. My Mum thought I could get a job as one of those people who paint the patterns on the edge of platesRead more

Hands up who’s heard of John Fuckin’ Knight?

  A few years ago I tried to find an old beer poster for a presentation. Fortunately, I knew the Art Director’s name: John Knight, the agency name: TBWA and the client name: Bank’s. I googled all the combinations, variants, even trying misspelling some of them. Unfortunately the chaps at Google couldn’t find it. So I trawled through all the old awards annuals, eventually finding it. But what struck me along the way was how under represented an influential figure likeRead more